Google Knowledge Panel
Google My Business
Launched in 2012, Google’s Knowledge Panel is a combination of data from different sources that is presented in a box to the right of the organic and paid search results. It’s crucial for businesses to manage the information that they can influence in their Knowledge Panel, such as responding to Google Reviews and ensuring their hours of operation, website URL, phone number, and address are correct. This course will walk you through how to best manage this information.